Hrithik Roshan’s Mohenjo Daro was touted as one of the biggest films of 2016, but the end result has come as a shocker, as the film could well be the biggest loser of the year when it comes to the amount of money the investors will lose on the Ashutosh Gowarikar film.
The satellite rights were said to be ‘pre-sold’ for 45 crore, but the way the film has performed, the amount could be re-negotiated as there is always a box office performance clause for such big deals.
Mohenjo Daro Business Economics breakdown:
Total Investment: ₹124 crore (cost of production 108 crore + P&A 16 crore)
Satellite rights: ₹45 crore (will be re-negotiated)
Music and digital rights: ₹13 crore
To be recovered from domestic and overseas: 66 crore
Out of the Rs 66 crore that the film had to recover through theatrical business, Mohenjo Daro’s share from the overseas business will be around 10-11 crore. Domestic (India) share will be under 30 crore. So the film has recovered 41 crore through theatrical business.
UTV Motion Pictures and Ashutosh Gowarikar will lose around 25-30 crore of their investment. When the losses from the satellite rights is factored in, it could even cross the 40 crore mark.
Approximate figures of how much Mohenjo Daro had to collect in India for various verdicts
Under 60 crore: Disaster
Under 90 crore: Flop
Break even 120 crore: Semi Hit
Above 130 crore: HIT
Above 180 crore: Super Hit
Above 250 crore: Blockbuster
When a film hasn’t even collected half of its investment from domestic theatrical business, the verdict cannot be anything other than a ‘disaster’.
Mohenjo Daro Verdict – Disaster