Shah Rukh Khan and Anushka Sharma will club hop to launch the second song titled 'Beech beech mein', from their upcoming film 'Jab Harry Met Sejal'.
"In sync with the spree of treating the audience with innovative marketing strategies, the film's maker has decided to stay true to the title of the song and launch their song 'Beech Beech Mein' as they club hop."
'Beech beech mein' will showcase Shah Rukh and Anushka grooving to the lively tunes of Pritam, amidst a club set-up.
The song's launch is yet another marketing innovation from the film's team after releasing a series of 'mini trails' as an unconventional introduction for the audience to the film's characters Harry and Sejals, and a visit to Ahmedabad to connect with girls named Sejal as they launched their first song 'Radha' amongst the girls.
The Imtiaz Ali directorial is produced by Red Chillies Entertainment. The film is all set to release on August 4.